Warning: these are very nerdy. I've selected some specific articles from some of these, but the entire blogs are worth perusing if you're interested in this kind of thing.
I was laughed at yesterday for saying that I was reading "an interesting article about typography," but I thought this was fascinating.
http://ilovetypography.com/2010/11/02/reviving-caslon-part-2-readability-affability-authority
Two great articles from logodesignlove.com. Great information and tips for libraries looking to rebrand.
http://www.logodesignlove.com/negative-space-logo-design
http://www.logodesignlove.com/logo-design-tips
More about branding
http://www.underconsideration.com/brandnew/
Bonus link just for fun!
I am a huge Lego fan, so this makes me happy in so many ways:
http://www.brickworkz.com/gallery/lego-mosaic-dapper-logo.shtml
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